Disney+ To Add Ad-Supported Tier, But With Care To Protect Family-Friendly Image

While rumors swirl about Netflix’s possible advertisement-support tier, new information coming out of Disney+’s camp has shed some light on the advertising practices the streaming site is working on to protect its family-friendly image. 

According to the Wall Street Journal, profiles set up for preschoolers or shows primarily targeting the age group will not include any advertising, and parents will be able to finetune kids’ profiles by age. 

Additionally, it reports that regular subscribers can expect an average of four minutes of advertising per hour, which is less than regular cable television, and on par with a similar tier on rival HBO Max.

The company has promised not to run any advertisements related to politics, alcohol, or other controversial issues.

As CNET notes, Disney has yet to announce the price for the advertisement-supported tier but may hike the price of its advertisement-free option which currently costs US$8 per month. 

With so many streaming services coming out with the same cheaper, advertisement-supported subscription, who will capture most of the market? Only time will tell.

[via CNET and The Wall Street Journal, cover image via Monticelllo | Dreamstime.com]