Stella Artois Uses Nudists To Lay Bare Its Unfiltered, ‘Au Naturel’ Beer
Image via Mother London
The naked truth of Stella Artois’ brewing process is personified in a fun new campaign featuring people in their most natural form.
Created by advertising agency Mother London, the Beer, au naturel activation imagines an idyllic European town where residents live as unadulterated as the beer they drink.
The scenes depict how Stella Artois forgoes filtering to produce the most natural lagers that let the flavors of Saaz and Mandarina Bavaria shine through.
A set of posters, photographed by Nick Meek, offers a glance into the daily lives of the folk in this imaginary village. In addition, a Metro cover wrap playfully conceals the sensitive bits of two locals enjoying the new Stella Artois Unfiltered beer.
Meanwhile, production house Anonymous Content captured a 30-second film of the locals with their modesty strategically covered by foliage, a flyaway newspaper, and Stella Artois crates, among other objects. The humorous spot was directed by Autumn de Wilde.
Image via Mother London
Image via Mother London
Image via Mother London
[via The Drum and Adland, images via Mother London]
