Mercedes-Benz Announces Ultra-Luxe MYTHOS Car Brand For Most Dedicated Drivers

Mercedes-Benz isn’t an automaker that shies away from creating some of the most incredible limited-edition collectors’ vehicles, including an exclusive Mercedes-Maybach S-Class designed in collaboration with late fashion designer Virgil Abloh. 

Now, the brand has announced it will be introducing more exclusive editions under the MYTHOS Series, an all-new sub-brand that will produce ultra-collectible vehicles in selected numbers for only the “most dedicated enthusiasts and collectors.” 

“Most luxury companies build their portfolio on the basis of one or two true icons. Mercedes-Benz has the good fortune to have multiple iconic products and brands at the upper end of its portfolio—such as the S-Class, the SL, the G, as well as the AMG and Maybach brands,” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG.

“We see great potential here to expand our Top-End portfolio with even more fascinating products for our customers,” he added. 

With this 1955 Mercedes-Benz just securing the title of the world’s most expensive car sold at auction, perhaps one of its forthcoming creations under this exclusive label could take its place one day.

[via Luxurylaunches and Mercedes-Benz, cover image via Mercedes-Benz]