Adidas Creates Official Ball For Champions League Final With Peace At Forefront
With the 2022 UEFA Champions League final set to take place just days away in Paris on May 28, Adidas has revealed the Official Match Ball to be used for Europe’s most anticipated game of the season.
This year, the brand decided to use one of sport’s biggest stages as an opportunity to call for unity, with the ball inscribed with the word “Peace” in Cyrillic script and English.
The special-edition ball will not be available for retail, but will rather be auctioned off after the match, with all proceeds from the sale going towards UNHCR, the UN Refugee Agency, which helps to protect those fleeing from their homelands due to conflict and persecution.
According to the sportswear giant, the ball was designed “to carry a simple message of peace, belonging, and hope that will be passed from player to player with every kick of the ball, and beyond the Stade de France to the furthest corners of the world.”
In fact, the team took care to ensure the broader look of the ball was plain on purpose, only covered in pure white panels to symbolize the virtues of truce and unity.
“Throughout its history, the love of the game has brought people from all over the world together through one simple object—a football,” explained Gonzalo Calvo, Global Director of Brand Communications, Communities, and Culture at Adidas.
“We are energized more than ever to support the incredible players and clubs that are elevating this platform for the betterment of the game, and world.”
