Johnnie Walker Launches 48-Year-Old Scotch With Its Own NFTs

Whisky label Johnnie Walker has teamed up with BlockBar for its first non-fungible token collection, which will see seven lots combine its iconic drink, art, and a luxury experience in two different designs.

The first NFT will comprise a bottle of the brand’s new Masters of Flavour, a blend of rare mixes sourced from “ghost” distillers of Port Dundas, Brora, Glen Albyn, and Glenury, before being aged for at least 48 years. Described as having a “soft and gentle smoke, reminiscent of seaweed and salty air,” the luxury alcohol will come in hand-blown Baccarat crystal decanter. 

Each bottle is tied to an exclusive experience—a three-day trip to Edinburgh, Scotland—which can be redeemed and used within two years of the release. Guests will be invited to immerse themselves in the history of the brand by touring the Glenkinchie Distillery, the Brand Archive, and enjoying private tastings of rare and collectible whiskies from the private collection. 

As for the second NFT, collectors will receive a digital art piece, inspired by Johnnie Walker’s impressive whisky-making heritage, by graphic designer BossLogic, who has risen through the ranks in the industry for his work with Marvel. 

The virtual assets will only be available on a first-come, first-served basis from May 31, 2022.

[via Robb Report and BlockBar, images via BlockBar]