Burger King Maybe Didn’t Think ‘Pride Whoppers’ With 2 Tops, 2 Bottoms Through
Image via Burger King Austria
It’s very easy for a Pride campaign to go awry, and although Burger King hasn’t quite reached this point, it certainly is being flame-grilled for taking a stab at championing inclusivity.
Last week, the chain’s Austrian arm announced that it would be serving a ‘Pride Whopper’ through June 20. Not going with the predictable idea of using rainbow buns or patties, it is instead making Whoppers that are either with two upper buns or two bottom buns.
Burger King Austria explained that the matching buns represent “equal love and equal rights,” and that it hopes to “put a smile on your face” while reminding customers to “treat each other respectfully and peacefully.”
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So these are a peace offering for equality—but that’s not what diners are thinking. Immediately, their minds went straight to the gutter no thanks to its overt top/bottom analogy.
Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell? pic.twitter.com/bSl3Cyiq9p
— Jarett Wieselman (@JarettSays) June 3, 2022
Me: Can I get a whopper meal?
— LX El Oso Chingon (@bearrr55) June 3, 2022
BK Employee: Are you a top or bottom?
“I think I’d rather you just call me a slur,” declares TikToker Dylan Horner in a video that has racked up 2.4 million views.
Image via Burger King Austria
Image via Burger King Austria
There are other ways to send this message of equality across. How about make burgers that match their marketing photos for once?
Thats doesnt work believe me
— Goodashell (@GoodashellB) June 3, 2022
[via Burger King Austria, @dylan.horner, The Mary Sue, images via Burger King Austria]
