Velveeta Flaunts ‘Finger Food’ Nail Polish Color That, Well, Smells Like Cheese
Velveeta has partnered with Nails.INC, a London-based beauty brand to bring us cheese-scented nail polish.
Called the ‘Pinkies Out Collection’, Velveeta has embraced this growing trend of unexpected brand collaborations and produced the last thing anyone would expect a cheese company to make.
The collection consists of two colors, ‘La Dolce Velveeta’ and ‘Finger Food’, in a cheesy yellow and red inspired by the brand’s signature hues on its product packaging.
There are also nail stickers available for those who wish to recreate the look of melting cheese on their fingertips. The smell is also said to be extremely realistic, and a wave of a hand painted in the polish could make those around you wonder if a bowl of Velveeta’s Shells and Cheese is sitting nearby.
Once bitten, twice shy—some fans may take this new launch with a pinch of salt, especially after Velveeta pranked consumers last April Fool’s into believing that it was coming up with a ‘V by Velveeta’ skincare line.
This time, however, it appears to be Amazon-level serious.
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[via Allure and The Drum, images via Business Wire and Amazon]
