Disney+ Summons Darth Vader To NYC With Imposing 3D Screen

Darth Vader makes a surprise appearance in Times Square to celebrate the release of Obi-Wan Kenobi on Disney+. He can be seen looming over the streets of New York as he brandishes his lightsaber and swings it around, keeping an eye out for any Jedis down below.

The 3D billboard makes the scene all the more real as it looks as if Darth Vader emerges from a room within the building and stands on its edge as he watches the citizens below. The 3D billboard perfectly captures the overwhelming presence of the Sith Lord. His heavy breathing is all is needed to remind those watching of his treachery.  

Have you seen the new #DarthVader billboard from #OLEDSpace and ILM in Times Square? #ObiWanKenobi is now streaming only on @DisneyPlus. pic.twitter.com/IrYhJGZfWY

— Obi-Wan Kenobi (@obiwankenobi) June 7, 2022

Hyperrealistic 3D out-of-home (OOH) billboards have been dominating the sidewalks in major cities such as China, South Korea, and Japan. The line between reality and virtual reality becomes blurred as advertisements jump out at onlookers. This new creative form of marketing not only captures the eye of passersby but also displays the innovation of the brand taking advantage of this technology.  

[via ScreenRant and The Drum, cover image via Disney]