Veet Moves Its Spotlight To Clean-Shaven Men With Pair Of Cute, Uh, Balloons
Video screenshot via BETC Paris
Scrotums aren’t the most conventionally beautiful things, but Veet has somehow found a way to make them aesthetically pleasing, even. In a humorous new spot, the British hair removal product brand has rewritten its script to reach out to men who are thinking of going hairless down there.
The video, created by advertising agency BETC Paris, sends a pair of balloon-like objects drifting through au naturel settings. The film is called Oodyssey, because of the two globular figures.
“Set Them Free,” reads the tagline of this advertisement, which is refreshingly carefree. The campaign brings the new Veet Men Intimate Hair Removal Kit, which includes a hair-removal cream and aloe vera aftercare balm, to light.
That’s a pretty ballsy attempt by Veet to keep under the radar of censorship.
[via Creative Review and B&T, video and cover image via BETC Paris]
