Miller Lite Launches Beer-Infused Charcoal To Give Your Barbecues A Buzz
Image via Molson Coors / PR Newswire
Miller Lite might be Lite on taste, but it’s been making its presence known everywhere. Previously, it launched ‘Beer Drops’ to add a hoppy flavor to beers that taste like water. For the summer, the Miller Lite is wafting through grills with ‘Beercoal’.
Beers and grills already come hand-in-hand with summer, and Miller Lite is simply squeezing those together. The unique charcoal is infused with Miller Lite beer to coat meats in “a smokey beer blanket.”
The charcoal releases the fragrance and flavor of beer when roasted. All you have to do is pour the Beercoal into your grill, light it up, and cook away.
Image via Molson Coors / PR Newswire
Miller Lite says the beer-infused charcoal will turn “Miller Time” into “Griller Time.”
Sadly, the Beercoal is sold out. May we interest you in a recipe for beer can chicken, instead?
[via Dieline and PR Newswire, images via Molson Coors / PR Newswire]
