Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Status Is Down
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

Adidas
Branding
Disputes
Fashion
Footwear
Innovation
Nike
More
  • Patents
  • Fashion
  • Footwear
  • Innovation
  • Nike
  • Patents
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

Adidas Sues Nike Over Alleged Shoe Technology, Mobile App

By Alexa Heah, 13 Jun 2022

Subscribe to newsletter
Like us on Facebook
Image ID 208797503 © via Photomall | Dreamstime.com and image ID 162809032 © via Manuel Esteban | Dreamstime.com

 

It looks like things are heating up between sportswear giants Adidas and Nike, with the former recently filing a lawsuit alleging its main rival had infringed upon nine of its patents. 


According to Reuters, the suit was filed in an East Texas federal court, claiming that Nike’s Run Club, Training Club, and SNKRS mobile apps have violated Adidas’ intellectual properties, including location-based tracking, training plans, and a feature used to verify customers’ authenticity. 


It doesn’t just stop there. Adidas took issue with Nike’s ‘Adapt’ system, which adjusts sneaker fits based on an individual’s foot, saying that Adidas was the first to develop the “world’s first intelligent running shoe” all the way back in 2004.

Advertisement
Advertisement


While the German corporation is demanding financial decompensation “together with interests and costs,” it doesn’t seem that Nike will back down from the fight just yet, as the latter had filed a complaint against Adidas’ ‘Primeknit’ technology last year.  


It’s certainly intriguing to see two of the world’s foremost sportswear brands go head-to-head in an attempt to secure the rights to innovative ideas.

 

 

 

[via HYPEBEAST and Reuters, cover image via image Photomall | Dreamstime.com and Manuel Esteban | Dreamstime.com]

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Web Design
Link to news page

When Your Website Goes Down, This Is the Page Customers Meet Instead

2027
Link to news page

2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory

IKEA
Link to news page

IKEA & Xbox Press Play On Furniture & Storage Inspired By The Iconic Controller

Fashion
Link to news page

Vogue Presents ‘United Flags of Fashion’ With Top Designers For All 50 States

Coca-Cola
Link to news page

Coca-Cola Pours Fresh Life Into Its Iconic Branding With Worldwide Redesign