Wimbledon Builds Online ‘WimbleWorld’ To Inspire Next Generation Of Fans
To inspire the next generation of Nadals and Williams, Wimbledon has eyed the enormous reach Roblox has on the younger generations to create WimbleWorld. The launch also celebrates 100 years of Center Court with an immersive 3D version of Wimbledon stadium where famous players have been reimagined as Roblox characters.
Working with game developer The Gang, a virtual Wimbledon stadium had been created, modeled after its iconic real-life counterpart. Wimbledon joins a long list of brands Roblox has collaborated with to create areas specific to the brand for fans to traverse.
Down in WimbleWorld, users and their friends can explore the arena and learn more about its history and the sport. Players can also challenge their friends to a match on the highly-coveted Center Court as well as watch videos and engage socially around the virtual arena.
Collecting rewards allows users to exchange it for merch at the virtual gift shop including pieces from the official Wimbledon Ralph Lauren 2022 collection as Layered Clothing items.
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Roblox’s most popular game, Strongman Simulator, will be getting a tennis Grand Slam upgrade where fans will also be offered limited edition items like Andy Murray’s 2022 AMC cap. Not only will you get his cap, but you will also get to meet him, or rather his Roblox-self, in the game as well.
The Roblox partnership is in the hopes of ensuring that the flame for the love of the sport and the Wimbledon championship continues to burn as generations pass.
