General Mills Milks Good Mornings With Candles That Smell Like Your Fave Cereals
There’s nothing more homely than a bowl of your favorite cereal. Knowing this, General Mills has decided to let consumers enjoy their breakfasts through scents by launching a series of cereal-inspired candles at Target.
You can choose from over 23 options—including Cinnamon Toast Crunch, Lucky Charms, Trix, Cocoa Puffs, and Honey Nut Cheerios—to fill your home with a comforting smell.
Each four-ounce candle retails for US$5, with the 11-ounce, 12-ounce, and 13.5-ounce versions available in variety packages for US$10.
Calling the candles “the perfect at-home accessory” for cereal lovers, Director of Brand Experience at General Mills Susan Pitt tells Food & Wine that the idea is to allow fans a “new, fun way” to experience their favorites from childhood.
Plus, with the candle sector picking up steam, it’s clear everyone can’t get enough of quirky scents, and this collection is sure to stand out.
[via HYPEBEAST and Food & Wine, images via Target / General Mills]
