Color-Changing Dye Creates Hair-Raising Makeovers In Presence Of Sunlight & Heat

Choosing which color to dye your hair can sometimes be an overwhelming process, especially with so many options. However, cosmetics company The Unseen Beauty is questioning why we have to choose between colors when we could have them all.

Beauty and science have come together to give us a color-changing hair dye that responds to heat and sunlight. Colour Alchemy gives the perfect solution to those who enjoy changing their hair color.

The range is inspired by iridescence in nature and features options in the beautiful hues of ‘Scarab’, ‘Phoenix’, ‘Borealis’, ‘Andrite’, and ‘Peacock’.

The color-changing properties are a result of a special formula of micro prisms which, under the right temperatures, shrink and expand to emit different shades and highlights that reflect different wavelengths of light.   

All you would need to do to achieve this iridescent array of colors is to apply the gel formula onto your hair and wait for it to set in. Then let the heat of the sun, your body, or your styling tools perform its magic, and voilà, you’ll have every color you have ever wanted at your fingertips.   

The collection is cruelty-free and doesn’t use bleach, which to anyone who dyes their hair is a godsend.   

This industry-first hair dye could pave the way for static hair dyes to step out of their proverbial box and take the leap into a kaleidoscope of new possibilities.   

[via Wallpaper* and Hypebae, cover image via THE UNSEEN Beauty]