Coca-Cola & Disneyland Paris Unbottle 30 Years Of Friendship In New Fashion Line

Coca-Cola and Disneyland Paris are tasting the feeling of nostalgia with refreshing co-branded gear, in celebration for the 30th anniversary of their partnership.

The pair first banded together in 1992, an era where both grunge and minimalism dominated catwalks and fashion magazines. As a nod at the time, the new Classic Paris collection, created alongside fashion digital media platform Highsnobiety, sports 90s-inspired motifs.

Both the Coca-Cola and Disneyland Paris logos are featured on a variety of crewnecks, T-shirts, baseball caps, and hoodies in a minimalistic style. The collection is available in three colors—red, egg white, and gray—a nod to the brands’ aesthetics.  

Coca-Cola has always been an icon in the fashion industry. While the two brands have previously collaborated on collections such as homeware, bottle designs, and accessories, this will be their first foray into the fashion world as a team.  

Highsnobiety curated the collection as part of its bi-annual Not In Paris series, which is a collection of digital exhibitions, experimental programming, and commerce held during Paris Fashion Week Men’s Spring Summer 2023.  

The range will be available at Coca-Cola’s concept store in London’s Covent Garden and the Disney Fashion Store at Disneyland Paris. It will also be available on Highsnobiety’s website, where every purchase will come with a free day pass to Disneyland Paris for a limited time. 

[via TheIndustry.fashion and FashionUnited, images via various sources]