The football league is bracing for the oversaturated streaming market after complaints from sports fans about the high prices of the current sole streaming service for out-of-market games, Game Pass.
NFL+ and NFL+ Premium are the two tiers of the streaming service.NFL+ will cost US$4.99 per month or US$39.99 per year. And with the basic subscription, you receive a lot of value for your money. Live local primetime games, out-of-market preseason games, live game audio, and access to the NFL’s content library are all included.
To get free game replays and access to the ALL-22 Coaches Film, fans would need to purchase the NFL+ Premium, which is going for US$9.99 a month or US$79.99 a year.
One limitation is that out-of-market and primetime games are only available for phones and tablets.
In the press release, NFL Commissioner Roger Goodall says that by branching out into its own streaming network, the sport hopes to forge even closer ties with the fans and provide content directly to them.
Despite this, the sport will not be giving up its television rights just yet. Events such as the Super Bowl have become large cultural occasions that often see the whole country come to a standstill to watch the games. As such, the league understands how important it is to retain public access for the rest of the country, who may not be big enough fans to pay for a subscription.
The NFL is the last of the four major US sports leagues to finally make the jump into direct-to-consumer media, so it has been a long time coming.