Logitech Launches Gender-Inclusive Hardware For All Kinds Of Gamers

In a push to make the gaming industry more gender-inclusive, Logitech G has officially released a new collection of hardware that not only caters to the needs and wants of female gamers, but it doesn’t exclude male or non-binary players looking for a playful, curated collection. 

Comprising a wireless gaming headset, wireless gaming keyboard, wired gaming keyboard, wireless gaming mouse, and eight custom accessories, the Aurora Collection provides tons of choices for those looking for gadgets with aesthetic appeal.

According to the press release, gamers will be able to customize their own setups—all of which come with advanced gaming-grade technologies, including LIGHTSPEED high-performance wireless features—through the custom accessories and color options. 

With a focus on comfort, approachability, and playfulness, the new range hopes to encourage players’ self-expression through the myriad customizable combinations, softer tonalities, and translucent look that breaks away from the usual dark “gamer” aesthetic. 

“Much of the gaming industry has been stuck in a one-size-fits-all mentality. But that hasn’t reflected the wide range of consumers who are focused on self-expression and playing games for fun, and it certainly didn’t fit Logitech’s commitment to delivering solutions for all gamers. When we looked at our own gaming products, we realized we could be doing more,” explained Ujesh Desai, Vice President of Logitech G.

“Our endeavor, to craft a gender-inclusive collection of gaming gear, challenged us to set aside old ideas—and really ask ourselves some essential questions about our own love of play. In setting out to design principally for women gamers, we achieved not only that but created a collection we hope is meaningful for an even larger segment of gamers beyond gender and stereotypes,” added Tiffany Beers, Head of Gaming Innovation at Logitech G. 

Head here to take a look at the entire collection.

[via GAMINGbible and Logitech G, images via Logitech G]