Burberry Backs Female Gamers With Its First Foray Into Gaming Scene

Luxury fashion house Burberry is making its first foray into the online gaming space with a four-part documentary series championing inclusivity and the role of female gamers in the scene, as part of a collaboration with global esports organization Gen G.

The docu-series, which will be hosted by content creator Emily Ghoul, will feature women in gaming, content creation, and influencer spheres from across the industry having an open discussion with members of the Burberry team on the challenges faced by women within online spaces, including unfair stereotypes and underrepresentation. 

At the moment, as per Forbes’ 2020 Global Gaming Gender Balance Scorecard, nearly half of gamers around the world are women, but the majority of the executive positions in the gaming industry are held by men. By highlight this disparity, the series hopes to promote a need for greater inclusion within the community. 

To aid the cause, the fashion brand has pledged to donate to the Gen G Foundation Scholarship to help nurture a diverse group of young gamers showing promising talent. The company says it will be selecting a scholarship recipient who embodies its values of empowering underrepresent communities, and will promote inclusion through their hard work. 

Fans can tune in to the first episode this week, with the next three being released following every fortnight on Burberry’s website, TikTok, YouTube, and Twitch. 

“We are so proud to partner with Gen G and to support the next generation of women within gaming to go beyond. Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations,” said Rachel Waller, Global VP of Channel Innovation at Burberry. 

[via WWD and Gen G / PR Newswire, cover image via Roman Zaiets | Dreamstime.com]