MINI Previews What Its EVs Of The Future Could All Look Like
MINI’s forthcoming cars will reflect “Charismatic Simplicity,” the new design language that the automaker has adopted for its brand. The first to embody this ethos is the ‘MINI Aceman’, a concept electric car encapsulating elements that the company hopes to bring to its lineup.
The experimental crossover model “[bridges] the space between the MINI Cooper and the MINI Countryman,” says the brand. It’s conceptualized with a fun, invisible ‘grille’ that lights up in various patterns, body contoured wheel arches, and large wheels.
Perhaps the most contentious detail is its over-the-top Union Jack roof, a tribute to MINI’s British origins, though it’s possible that it’s just there for gags and laughs.
Stefanie Wurst, Head of the MINI Brand, says the carmaker’s future models will sport “an electrified go-kart feel, an immersive digital experience, and a strong focus on a minimal environmental footprint.”
Inside, the car is decked out in sustainable textiles in velvet velour, waffle weave, and flat-knit variations, replacing the usual leather. Prominent houndstooth patterns and embroidered X and O prints aim to strengthen brand recognition indoors.
The Aceman, which seats five, retains MINI’s circular console. Only this time, the display stretches to cover the entire dashboard, seeping into the door panels.
The concept will set the tone for MINI as its forges its way into an all-electric future by 2030.
