Love Anything Pumpkin Spice? Cup Noodles Has Got The Broth For You
With fall just around the corner, it no doubt means pumpkin spice season’s upon us. But if lattes are far too passé for your tastes, how about incorporating the beloved flavor with cup noodles?
Yup, you read that right. Nissin Foods, the inventor of the Cup Noodles, is bringing back lits limited-edition offering—which is sure to divide the opinions of anyone and everyone—to store shelves this October to celebrate its 50th anniversary.
“After 50 years of noodle innovation, what better time to release our most unexpected flavor to date with pumpkin spice, and trust me it really is that good,” said Jaclyn Park, Vice President of Marketing at Nissin Foods USA.
If you’re not a fan of pumpkin spice at all, here’s some bad news. Not only is the trend not showing signs of fading, a survey conducted by the manufacturer showed that over 50% of Gen Z respondents are still very much obsessed with all things pumpkin spice.
The brand detailed that instead of the usual soup-based cup noodles, the special edition will be more of a sauce, made with a special pumpkin seasoning that blends sweet, savory, and spiced together.
And if you’re ultra daring, it even advises topping off the meal with whipped cream for the full experience.
As Park added: “Product innovation is at the core of the Cup Noodles brand and we are excited to launch our first-ever limited-edition flavor that is sure to cause a stir. You just have to try it!”
[via HYPEBAE and Nissin Foods / PR Newswire, cover image via Nissin Foods / PR Newswire]
