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Ford Creates AR Headlights That Flash Signs So You’ll Keep Your Eyes On The Road

By Nicole Rodrigues, 19 Aug 2022

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Image via Ford

 

Ford Motors is shining a light on road safety with augmented-reality headlights that project useful information onto the road ahead.

 

The company is utilizing high-resolution headlight technology to cast symbols indicating speed limits, icy roads, upcoming roundabouts, and even line guides in their direction from the car itself.

 

Ultimately, the goal is to eliminate the need for a user to take their eyes off the road.

 

Image via Ford

 

The light-up signs will also be able to present the same information to other drivers, cyclists, and pedestrians on the road.

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Image via Ford

 

The technology was created to help reduce the fear of driving at night.

 

Ford isn’t the first automaker to come up with such headlights. In fact, luxury car maker Mercedes-Benz has already installed ‘Digital Lights’ in its Maybach cars.

 

Image via Ford

 

However, if this does make it to market, Ford would be the first company to take these headlights to the masses.

 

The legality for cars to enable AR capabilities is still very much up in the air with government rulings. However, if passed, it could certainly change the very way people drive.

 

 

 

 

[via DeisgnNews and Motor1, cover image via Ford]

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