Doritos Sparks Scavenger Hunt For Accidental ‘Tortilla Chips’ In The Real World

Doritos is spurring fans on a nationwide hunt for anything and everything triangle.

The brand is hosting the ‘Triangle Tracker’, a challenge to find anything resembling a tortilla chip in real life. Whether a building, pizza slice, building blocks, or a traffic cone, the snack company is inviting people to find something on literally every corner.

Treasure hunters will have access to a dedicated Snapchat filter that lets them apply it to their target item and turn the object into a pseudo-Doritos chip.

The lens is also equipped with a QR code that allows users to unlock prizes, with a bounty of anything from snack packs to US$25,000 in cash up for the taking.

However, Snapchat isn’t the only platform taking part in the hunt for triangles. On TikTok, the company is challenging Doritos lovers to film iconic landmarks and structures that are famously in the shape of a triangle.

And the triangle madness doesn’t stop there. A whole Doritos-shaped island is coming to Fortnite as well.

The multi-stream venture is Doritos’ attempt to engage its younger audience in challenges and games that would tie them to the brand.

[via Marketing Dive and PR Newswire, images via Frito-Lay North America / PR Newswire]