Prince Charles Launches Fragrance Capturing The Scents Of His Gardens
Established all the way back in 1870, London perfumery Penhaligon’s has long been regarded as part of the royal family’s lineage, with its founder, William Henry Penhaligon, having been the official court barber and perfumer to Queen Victoria.
Now, over a century later, the brand is collaborating with her descendant, Prince Charles, to bring forth a fragrance inspired by the place the royal spends the most time away from the public eye—his private residences in Highgrove.
If you’ve been to Highgrove Gardens, which is open to the public between April and October annually, you’d have seen one of the main ingredients featured in the fragrance: weeping silver lime, which was picked precisely because it grows in the Prince’s backyard.
A bottle of the “blooming, uplifting, and floral” scent, dubbed Highgrove Bouquet, will retail for £152 (US$180), and promises to leave customers smelling like “geranium, lavender, and weeping lime.”
In a bid to promote sustainability, all the plastic featured in the brand’s usual packaging has been replaced with 100% recycled and recyclable paper, and sugar cane eco-foam, printed using organic ink free of mineral oils.
All proceeds from the sale of the exclusive fragrance will go towards The Prince’s Foundation, with 10% put towards funding training and education programs, such as heritage crafts, horticulture, and sustainable food and farming.
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[via WWD and Good To Know, images via Penhaligon’s]
