Lunchables Now Lets You Order Parts To Build Edible Sculptures
Ever wondered if you could use the ingredients found in Lunchables to build your very own creations? Well, now you can.
The brand is introducing a first-of-a-kind ‘Order This Build’ service that allows customers to order components needed to build different Lunchabuilds, with over 25 blueprints you can follow to construct a bear, dinosaur, helicopter, drumset, or even a viking ship.
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To commemorate the launch, fans who share pictures of their creations on Instagram can stand a chance to score a private helicopter tour over the Grand Canyon, front row seat to a baseball game, or cash prize of US$2,000.
Additionally, if you’re out and about, keep your eyes peeled for giant out-of-home advertising features made out of Lunchables.
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These larger-than-life builds—of bike racks, bus shelters, and more—will feature in San Francisco, New York, Chicago, Cleveland, Philadelphia, and Minneapolis.
“Lunchables is committed to fueling kids’ creativity and inspiring them to explore the limits of their imaginations,” said Samantha Mills, Associate Director of Brand Communications.
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“We aim to jumpstart imaginations, discover inspiration at lunchtime, and help turn dreams into reality for our fans,” she added.
Can’t wait to get tinkering with the snacks? Head here to download the blueprints to inspire your very own creations.
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[via LBB Online and The Kraft Heinz Company / Business Wire, cover image via The Kraft Heinz Company / Business Wire]
