Diesel Flashes The Big ‘D’ On Nude Bodies With Bag As The Only Item Worn
Coming in hot and heavy, Diesel is forgoing bikinis and swimming trunks in favor of the 1DR bag. And little wonder—in Q2, the Lyst Index ranked the item the hottest fashion product in the world.
So sizzling, in fact, that the summer campaign for the shoulder bag barely passed censorship guidelines. Photographed by Paul Kooiker with art direction by Chris Simmonds and creative direction by Glenn Martens, the shoot positions new colorways of the red-hot commodity on naked bodies.
The bag, first launched in the spring, is the only item being worn by models in this campaign, and it’s just enough to cover their modesties with the big D, for Diesel.
It’s flaunted in various sizes, as “the best D comes in all shapes, color, and sizes,” teases the label.
Scroll down for photos of the irreverent advertising effort, which first rolled out in July.
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[via Diesel and Numéro Magazine, images by Paul Kooiker for Diesel]
