Wet Wipe Brand Cheekily Calls Out London For Being ‘Full Of A**holes’
Talk about making a statement. Wype, a green wet wipe alternative, sure is turning heads with its first out-of-home (OOH) advertising campaign in London.
Hoping to raise awareness of its products and ensure residents are “keeping clean,” the brand has put up several eye-catching signs throughout the city, with cleverly-placed asterisks that’ll catch your attention.
“There are nine million a**holes in London,” reads one of the bright yellow advertisements, hanging on the side of a building, with “natural gel to upgrade your loo roll” in smaller print.
According to The Drum, the company is hoping to start a cheeky dialogue around bathroom habits as it moves to introduce a brand-new product range in the fall, beginning with its flagship item—an organic cruelty-free gel that you can apply to toilet paper for an extra clean wipe.
As the brand’s signs says, despite the taboos, it has to find a way to broach the subject, because “someone has to keep them clean.”
