Companies Are Tweeting One-Word Posts For Some Reason
Images via LEGO / 53034198 © Libux77 | Dreamstime.com
Hey. Are the tweets on your timeline looking a little curt of late?
As if out of nowhere, big names like LEGO, Wikipedia, NASA, Domino’s Pizza, Microsoft, and Adobe took to Twitter on Thursday to post mysterious one-word tweets.
These brief sharings usually summed up the essence of those brands, with NPR writing “radio” and NASA penning “universe.”
The origin of these tweets is a head-scratcher, but We Got This Covered surmises that it all started out with railway company Amtrak, which simply announced “trains” at exactly 3 pm ET.
trains
— Amtrak (@Amtrak) September 1, 2022
The post could be accidental, but there’s also a chance it might have been inspired by an infamous tweet that British politician Ed Balls sent out back on April 28, 2011. On the fateful day, Balls succinctly wrote “Ed Balls” on Twitter and hit send. Apparently, the tweet has become so iconic that people of the internet call April 28 of every year Ed Balls Day.
No matter if it’s Balls who has inadvertently sparked this ballsy trend over a decade later, other famous accounts have jumped in to give it a go. If you handle a brand’s socials, this might be the easiest stunt to pull off yet.
See how other brands thoughtfully, or hilariously, define themselves below.
breaking news
— CNN (@CNN) September 1, 2022
creativity
— Adobe (@Adobe) September 1, 2022
universe
— NASA (@NASA) September 1, 2022
knowledge
— Wikipedia (@Wikipedia) September 1, 2022
radio
— NPR (@NPR) September 1, 2022
news
— The Washington Post (@washingtonpost) September 1, 2022
pineapple
— Domino's Pizza (@dominos) September 1, 2022
Cola
— Pepsi (@pepsi) September 1, 2022
technology
— Microsoft (@Microsoft) September 1, 2022
blocks
— Minecraft (@Minecraft) September 1, 2022
movie
— Variety (@Variety) September 1, 2022
business
— Bloomberg (@business) September 1, 2022
baseball
— MLB (@MLB) September 1, 2022
[via We Got This Covered, New York Daily News, Just Jared, images via various sources]
