KFC’s Billboards Hijacked In Tongue-In-Cheek Ads For Vegan Chicken Bites
Messaging by KFC in the UK has been frozen over by ready-to-heat food company Birds Eye to promote meat-free eating.
Envisioned by advertising agency McCann London, the billboards see Birds Eye’s Green Cuisine line slap its own advertisements over KFC posters to lure the gaze away from crispy fried chicken.
The imagery shows the top of KFC chicken buckets and the word “Finger” just cheekily poking out, with Green Cuisine’s banners reading, “It doesn’t have to be chicken to make you want to lick your fingers.” The tongue-in-cheek advertisement aims to drum up interest for plant-based chicken dippers.
Felt cute, might ̶g̶e̶t̶ ̶s̶u̶e̶d̶ delete later. @KFC_UKI #WelcomeToThePlantAge #KFC pic.twitter.com/A0fZmOq3f8
— Green Cuisine (@greencuisine) September 1, 2022
The promotion is part of the brand’s Welcome to the Plant Age campaign that is using a series of short films from the perspective of a child to share the benefits of eating plant-based food.
Welcome to the Plant Age was launched after the company found that people were still resistant to changing their diets to incorporate vegetable-based alternatives. According to Campaign Live, Elle Barker, Green Cuisine’s marketing director, stated that many people felt the shift to incorporate vegan alternatives felt irrelevant to them.
The bold move to take over an advertisement promoting one of society’s most influential fast-food chains was a creative move to encourage a flexitarian diet in people by showing them that plant-based food can, potentially, taste as good as a bucket of KFC chicken.
[via Campaign Live and The Stable, cover image via Green Cuisine]
