Ferrero Rocher Rethinks Iconic Gold-Wrapped Spheres As Premium Chocolate Bars

Three years in the making, Ferrero Rocher is finally ready to debut its latest innovation—Premium Chocolate Bars.

The famed chocolatier has taken its iconic gold-wrapped chocolates and turned them into bars, allowing fans to share the taste of famed treat as square-shaped bites in four new flavors. 

To land on this creation, a team of 50 people tested more than 300 recipes for one embodying a “balance of taste and texture for the best quality chocolate bar.” 

Dressed in the brand’s signature golden wrapper, the four chocolate bars feature a variety of creamy fillings, ranging from Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut, and Hazelnut & Almond. 

Interestingly, the chocolate bars will come with a dome atop their squares as a homage to the distinctive shape of Ferrero’s star product, inviting customers to bite into the different layers inside—a chocolate base with a soft filling, covered by a layer of decadent chocolate and crunchy pieces of hazelnut. 

“The packaging design resonates with our consumer and everything they’re looking for in a premium chocolate offering. The craftsmanship is truly unmatched,” quipped Mark Wakefield, Senior Vice President of Premium Chocolate, North America at Ferrero. 

Customers can try the new flavors at US retailers nationwide.  

[via FoodSided and Ferrero North America / PR Newswire, cover image via Ferrero North America / PR Newswire]