Taylor Swift’s Music Video Unwittingly Propels Casket Design Into Virality
While much of the internet has been caught up in discourse over Taylor Swift’s new album, Midnights, there’s a subsection of the pop star’s fandom that isn’t just obsessing over her new tracks, but rather, a chic casket featured in a music video. You could say audiences would literally die for it.
It appears a copper steel coffin from direct-to-consumer casket brand Titan has gone viral overnight, having made an appearance in the video of Anti-Hero, where Swift stars alongside comedians Mike Birbiglia, Mary Elizabeth Ellis, and John Early.
The scene, portraying Swift’s funeral, depicts mourners sitting in front of the aesthetically-pleasing casket, of which the musician eventually pops out.
According to Highsnobiety, Titan co-founder Joshua Siegel clarified that the company did not pay for the product placement.
The Anti-Hero video is HERE, which I wrote and directed. Watch my nightmare scenarios and intrusive thoughts play out in real timehttps://t.co/3ieastDifu pic.twitter.com/h5mpzVLKDY
— Taylor Swift (@taylorswift13) October 21, 2022
Instead, it was the production company that ordered the coffin in July. Unknown to the brand, it would be used in a video by one of the “most famous and universally liked artists on the planet.”
An employee of the firm spotted the casket’s prominent appearance, leading to Titan releasing a statement spotlighting the exact model used. It hopes to bring attention to its mission of providing coffins online for half the price of one typically found in a funeral home.
We’re no doubt used to the numerous paid product advertisements within music videos, but a casket that unwittingly goes viral? Now that’s new.
If you're in the market for a casket, might I recommend the one by @titancasket ($1.1k) that @taylorswift13 features in the #AntiHero music video. pic.twitter.com/3l4EiwAa7O
— Taylor Swift Style (@tswiftstyle) October 21, 2022
[via Highsnobiety and Titan / Business Wire, images via Taylor Swift]
