For dentists, Halloween may be the one time of the year they hate the most. All care and concern for oral hygiene fly out the window in exchange for delicious sweet treats.
However, candymaker Airheads won’t have that. Instead, the brand is placing its bets on dentists being the most visited this spooky season—and it won’t be for fixing cavities this time.
To do so, the company is lending a helping hand to the oral hygiene sector by creating a floss that tastes like sweets.
The Airheads Candy Flavored Dental Floss is intended for doctors to hand out during trick-or-treating, or to keep stock in their offices for stubborn young ones who may have an aversion to flossing.
Unlike other candy companies focusing on coming up with the most outlandish treat this Halloween, Airheads says, “Why fight dentists when you could side with them instead?”
A candy company might be the last place you expect to find dental floss since having too much sugar can be bad for your teeth. This strangely also makes it the right place to get people to care about their oral health.
Unfortunately, if you’re looking to purchase one for yourself, you might not find any in your local supermarket. Instead, the company states that you should check in with your local dentist for a box of the literal candy floss, as the company will be handing a limited supply out to doctors across the US.