Little Tikes Turns Its Iconic Cozy Coupe ‘Electric’ To Encourage Green Habits
Image via ElectriX
A famous red and yellow kid’s car has gone green to send a message about protecting the planet.
Little Tikes, whose Cozy Coupe toy car has been keeping children engaged at playtime since 1979, is appealing to families to switch to electric cars. Teaming up with LV= General Insurance and EV-leasing firm ElectriX, the brand has created its first electric concept vehicle.
In this variation, the Cozy Coupe has had its diesel oil cap swapped out for an electric socket and charger.
Video screenshot via ElectriX
It’s a one-off customization of the Go Green Cozy Coupe Dino, an existing green toy car crafted from recycled plastic and shipped in packaging made from recycled materials.
Whilst banning homework may be one way to combat #climatechange, switching the family car to an #EV might be a better option 🚗https://t.co/kC476FhiAf#electriccars #gogreen @lv pic.twitter.com/6VKXyxvF8X
— ElectriX (@LVElectriX) October 28, 2022
The toymaker apparently got the idea to design a gas-free version following a study of 800 young ones aged six to 12, 51% of whom said they were worried about climate change. 54% of the kids noted they would buy an EV when they are old enough to, and 44% agreed they want their family to convert to all-electric cars.
The little ones have some delightfully creative ideas about how to save the earth. During the survey, they brought up suggestions like transforming all throwaway plastic cups into a giant play area.
Some also proposed banning homework “because it uses too much paper,” eating more carrots so humans can see better without lights, cooking meals for ocean creatures, and riding kangaroos instead of cars.
Gill Nowell, head of EV Communications at ElectriX, reflects in a press release: “It’s great to see the next generation thinking about innovative ways to save the future of our planet and coming together to show their passion for a greener future. It’s clear that climate change is important to children, and we wanted to show them the benefits of using an electric car through play.”
“It’s the same iconic outdoor toy, brought forward with an electric charging point, socket, and an all-electric dashboard,” says Alaina Cornish, senior brand manager at Little Tikes UK. With the toy car being a pivotal part of many people’s early years, “we’re hopeful the one-off iteration will spark conversations about the importance of electric vehicles for the future,” Cornish adds.
[via Toy World Magazine, Daily Express, LV= General Insurance, images via ElectriX]
