Miller Lite is not bringing a turkey or figgy pudding to the Christmas dinner. Instead, it is carrying something a little more unorthodox: a keg stand.
The Christmas Tree Keg Stand isn’t just a decorative piece; it’s a fully operational stand that doubles up as a keg stand, while being able to support trees up to a height of five feet. In addition, it houses a quarter barrel of beer and a tap with a spigot that comes out at the top for easy access under the tinsel and fir branches.
The keg can also blend in with your presents. It’s kept in a unit decked out in what is meant to look like wrapping paper with a giant red bow on its top.
“This season, there’s truly no better gift to leave under a beer lover’s tree than the tree stand itself!” said Sofia Colucci, Global VP of the Miller family of brands.
The stand would also pair perfectly with Miller Lite’s ‘Beernaments’ from last year, which are festive ornaments you can fill with beer so that you can gather around, toast to another year gone by, and hang up your empty cans-slash-ornaments when you are done drinking.
After the craziness of the last two years, maybe a cozy Christmas-dinner-turned-house-party is just what the people need. Each keg stand will be sold for US$49.99, while supplies last.