As voters brave the queues to vote in the midterm elections, the Texas Civil Rights Project, in collaboration with creative agency Preacher, wants to highlight the numerous hurdles voters in the state must overcome to cast their ballots.
According to the 2022 Cost of Voting index, an academic study determining challenges of voting in the United States, Texas ranks as the 46th nation for time and effort needed for citizens to make it to the polls.
Thus, the new ‘I… Voted’ sticker—five times longer than the iconic original—was created to highlight these systemic barriers to entry for new or inexperienced voters, and to encourage Texans to reach out to the Election Protection hotline, which guides voters on how to cast their ballots.
The tongue-in-cheek printout details all the steps the voters have had to undergo with the new SB1 law, including mailing voter applications, not being able to vote via a drive-thru or a drop box (both illegal in Texas), having to take unpaid time off, and more.
Despite calling the original sticker “a symbol of civic responsibility, democracy, and freedom,” Preacher Creative Director Justin Ralph explains that it isn’t suitable for voters in Texas, as it oversimplifies the many hurdles voters there face.
Instead, the new sticker, a statement of protest, emphasizes that these barriers will not stop Texans from going to the polls, and places the spotlight on the need for voting regulations in the state to be changed.
“#SB1 was intended to try and keep certain communities away from the polls. But we know Texans won’t back down so easily,” remarks the Texas Civil Rights Project.
Not sure when to call the 866-OUR-VOTE hotline? Check out this list of reasons to call us!ð¤
If you come across any of these while voting in this years midterm election, remember, we are here to help! âï¸866-OUR-VOTE pic.twitter.com/DNUaQrSmSY