Philadelphia Cream Cheese Debuts DIY Kit To Craft Handbags Out Of Cheesecake

Can’t afford to gift a designer handbag this holiday season? Here’s the next best thing: make it yourself.

Philadelphia Cream Cheese recently launched the first-ever Philly Handbag, a kit that provides you with everything you’ll need to bake your very own cheesecake tote. 

Inspired by the “is it cake” trend on social media, and the rising popularity of dupes, the Phill Handbag offers shoppers the best of both worlds: a fashionable accessory that doubles up as a delicious snack. 

Each cheesecake kit, retailing for US$19.10 on Amazon, comes with step-by-step instructions on how to construct the stylish dessert, including a plush “quilted leather” fondant for the oh-so-realistic look, a silver encrusted chain, and an iconic Philly PP clasp. 

Apart from crafting a handbag, fans of cheese can visit the brand’s site for additional inspiration, such as recipes for Snickerdoodle Cheesecake Bars, Hot Cocoa Mini Cheesecakes, or even Pumpkin Cheesecakes for Thanksgiving. 

“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage,” explains Keenan White, Senior Brand Manager of Philadelphia Cream Cheese at the Kraft Heinz Company. 

“We’re encouraging everyone to bake their own creations and remember the rich experience and smooth creamy taste Philly provides, from the moment you open the first brick all the way to the last bite.” 

[via Bake Magazine and Kraft Heinz Company / Business Wire, images via various sources]