Apple Turns Everything It Touches Into Snow In Energetic Holiday Ad
Apple jumps straight to the (freezing) point with this year’s edition of its annual holiday campaigns.
This time around, it’s zeroing in simply on the ‘Audio Sharing’ feature of AirPods Pro and some Beats products. Introduced in iOS 13, the option lets users sync the same music with each other and play it at the same time.
Apple is encouraging fans to “share the joy” through a spot of two bored youths, who eventually decide to pair their music. This gets them in a groove, and they head outdoors to continue their dance.
In a magical twist, the two turn a snowless Buenos Aires into piles of ice with everything they touch—including a dog.
The quick commercial, created by TBWA\Media Arts Lab, is the first Apple Christmas advertisement that’s entirely soundtracked in Spanish, according to Creative Review. The teens are depicted dancing to Bizarrap and Bhavi’s Puff. Damien Jalet did the choreography.
[via Creative Review and 9to5Mac, video and cover image via Apple]
