Coca-Cola Celebrates Its Removal Of Green-Colored Packaging With A Music Album

Earlier in the year, Coca-Cola announced that it was swapping its iconic green packaging for clear plastic bottles for three drinks—Sprite, Fresca, and Seagram. The move was to make the bottles recyclable, as dyed plastics are even harder to salvage.
 
The company is marking the switch in a musical tribute to recycling with an album called Recycled Records.
 
Coca-Cola has enlisted the services of producers Mark Ronson and Madlib to curate this seven-track studio EP, allowing fans to listen in on the recycling process.
 
Ronson and Madlib had taken sound bites directly from the production floor and churned them into artistic beats highlighting sustainability and circularity. 
 
While there might not be an obvious link between music and reclaiming plastic bottles, Recycled Records also links the two by showing how recycling happens in music as well. Ronson and Madlib demonstrate how artists often sample beats and melodies from other songs and put their own spin on them.

With this, they have taken everything from the eclectic sounds of a forklift beeping to a conveyor belt in motion and turned them into a thought-provoking musical take on going green—or not going green, in Coca-Cola’s case.
 
In addition, a short documentary-style film narrated by rapper MC Lyte which details the way both melodies and plastic can both be salvaged will accompany the album. So, if you’re ready to inject the sounds of the Coca-Cola factory into your music rotation, the album is hosted on a dedicated microsite.
 
 
 
[via Marketing Dive and The Coca-Cola Company/Business Wire, cover image via The Coca-Cola Company/Business Wire]