Netflix Rolls Out iOS Design Refresh As Fluid As Moving On To The Next Episode
Photo 157745758 © Audioundwerbung | Dreamstime.com
Are you still watching? Most likely, the answer is yes. With a wave of streamers now available to the masses, Netflix has continually kept its head above the water. Its secret is that it keeps adapting to changing interests and waning attention spans, despite being the leader of the pack.
The latest update brings a subtle but significant revamp to the Netflix app for iPhones worldwide, which the company tells TechCrunch includes more dynamic visuals and responsive interactions.
If your iOS app is updated to the latest version, go ahead and pull up Netflix to look at the difference now. Right off the bat, you’ll find a billboard-like layout with a key visual of a program that Netflix wants to promote.
This billboard, which takes up nearly the entire screen, has a fun parallax effect that motions the card to move with your device when you shift or rotate it.
This last year, I’ve been leading a UI refresh to make Netflix feel more fluid, delightful, and polished.
— Janum Trivedi (@jmtrivedi) January 16, 2023
Today, all that work shipped!
Huge thanks to @nebson and @b3ll for helping bring this to life â¤ï¸
Details below, but try it out yourself! pic.twitter.com/cZFb7c42Fd
When you tap on a thumbnail, you’ll also notice—or not at all—the new card animation that seamlessly expands into a full screen. The visual tweak renders no need for the ‘Info’ tab, which is now gone.
Former Netflix product designer Janum Trivedi, who worked on the UI overhaul over the past year, has shared a preview of the final product and describes it as more “fluid, delightful, and polished.”
In the same vein, when you try switching profiles, the new profile picture expands and flows into the center before shrinking and returning to the top right-hand corner.
And don’t beat yourself up too much for your binge-watching tendencies because you’re not completely to blame. Netflix has many other tricks to hook audiences into staying on the app, among which are personalized thumbnails tailored to your viewing habits and history.
“Someone who has watched many romantic movies may be interested in Good Will Hunting if we show the artwork containing Matt Damon and Minnie Driver,” Netflix detailed in 2017. “Whereas, a member who has watched many comedies might be drawn to the movie if we use the artwork containing Robin Williams, a well-known comedian.”
[via TechCrunch and XDA Developers, cover photo 157745758 © Audioundwerbung | Dreamstime.com]
