Philadelphia Serves Cream Cheese ‘Schmear’ Socks To Complement Nike Bagel Shoes
Breakfast is served with a tangy kick, and it’s all thanks to cream cheese… socks.
It all started when Nike launched ‘Montreal Bagel’ Dunk Lows, topping the silhouette with sesame seed graphics and brushing it with that enticing bagel sheen. The footwear ended up selling like hot cakes, luring carb lovers to race to stores and brave an actual snowstorm to get a taste of the bread.
Image via Nike
Images via Nike
There is no dedication like that of Sneaker Heads.
— BraydenJaggerHaines (@BraydenJagger) January 13, 2023
Dozens line up before sunrise in the snow, trying to stay warm awaiting the release of the Nike Montreal Dunk Low Bagel Shoe. #nike #bagels #sneakers #MTL pic.twitter.com/y0d6vK8Wk8
Fans adored the more-than-half-baked idea. More than anything, the sneakers were versatile—“’cause everything goes better on top of a bagel,” in the wise words of Nike.
Philadelphia Cream Cheese in Canada took this as a challenge, and it partnered with creative agency Rethink to debut ‘Schmear’ socks to pair with Nike’s Bagel Dunk Lows. Because what goes better on bagels than cream cheese?
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Each pair features a print of schmeared cream cheese, giving texture and flavor to your look. The Philly Schmear Socks even arrive in three “flavors”: original, strawberry, and chive & onion. Attention to detail might be important, but it’s a relief they don’t smell like cheese.
One of the most popular bagel toppings is Philadelphia Cream Cheese, and the brand has jumped on the hype train with schmear-inspired socks. Philly Schmear Socks come in a trio of patterns—Original, Strawberry, and Chive and Onion. https://t.co/0c8DU3cdDT? pic.twitter.com/abW7zQGqr3
— Dieline (@TheDieline) January 19, 2023
As per The Message, the cheesy accessories will go on sale at PhillySchmearSocks.com for CA$14.99 (US$11) soon.
[via The Message and Complex, images via various sources]
