Avocados From Mexico Gets Official PANTONE Hue With A Side Of Homeware
Images via PANTONE and Avocados from Mexico / PR Newswire
With the Super Bowl just a few weeks away, your dreams of dipping everything in guacamole are getting the green light. Ahead of the games, Super Bowl mainstay Avocados from Mexico has been imbued with an official brand color.
The ‘Avocados from Mexico Glow’, assigned by PANTONE, is an earthy green with a creamy yellow center, reminiscent of a perfect fruit being sliced in the middle.
“With its distinctive yellow-green glow, the Avocados From Mexico brand color instantly brings to mind the creamy avocado fruit native to Mexico,” describes Laurie Pressman, Vice-President of the PANTONE Color Institute.
Image via PANTONE
Pressman adds that the gradient “tells a story of the delicious flavor and the natural freshness of a heart-healthy ingredient.”
“It represents a brand that aims to make everything better; one that invites you to join a joyful celebration and to live life to its fullest with the vibrancy inspired by the traditional spirit of Mexicanity,” Pressman continues.
As part of the colorful announcement, Avocados from Mexico is unleashing a limited-edition Avocado Glow Collection to deck out your home with freshness. The selection includes a throw pillow, oven mitts, wallpaper, an apron, a serving tray, and a guacamole bowl, all saturated in the ripe Avocados from Mexico Glow, with avo prints all over.
The rich and vibrant home range appears to be available via a sweepstakes. According to the brand, fans can register for a chance to ’avo full set on the dedicated site beginning January 19.
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[via Marketing Dive, The Packer, Avocados From Mexico, PR Newswire, images via various sources]
