Tommy Hilfiger Joins Depop To Sell Its Own Second-Hand Clothes

Tommy Hilfiger, a traditionally known luxury goods company often out of the price range of young people, is looking towards a more circular future for fashion with the opening of its very own Depop store.
 

For the unaware, Depop is a digital marketplace where people buy and sell old and unwanted clothes. The app has since seeped into the mainstream media as it has grown a cult following of fashion-forward influencers and youngsters looking for the hottest trends.

The online shop will host second-hand clothing sent in from customers and unusable stock that has been repaired and given a second life. The brand will also take back unwanted or partially damaged pieces from retail stores, wholesale, and e-commerce channels. The clothes will then be “cleaned, refreshed, repaired, and thoughtfully curated for Depop’s UK-based community.”

And, yes, that means that currently, the store is only available to those living in the UK. Right now, the store offers 100 tops, bottoms, t-shirts, dresses, and outerwear in an inclusive size range of XXS to 3XL. 

The brand is marking the beginning of this new venture with a collaborative project called “Made by Tommy, Styled by Depop”. The campaign employs the stylistic expertise of three popular sellers on the platform, Bythepeace, Livokai, and Pascaleeliza.

Having a Depop shop allows fans to own a piece of the brand without purchasing new items. This plays into the growing movement towards shopping at thrift stores among teens and young adults, who also often promote the benefits of buying pre-loved items. On top of that, the Depop shop makes circular fashion a little more achievable and accessible to those outside of Tommy Hilfiger’s usual clientele.

Whether or not this will impact our environment is yet to be seen, but it’s a step in the right direction.

 
 
 
[via Hypebae and Tommy Hilfiger/Depop, images via Tommy Hilfiger/Depop]