Louis Vuitton Animates Famous Landmarks With Yayoi Kusama’s Polka Dots Using AR
If you thought Louis Vuitton’s worldwide Yayoi Kusama takeover has been a literal all-rounder, you’ve got to think bigger. The activation is merging into the virtual, and you can see the magic happen right from your smartphone.
Forget tipping your finger over the Eiffel Tower. With travel restrictions relaxing, tourists can admire the once-tallest building in the world in a new light using an augmented-reality filter launched by the luxury house with Snap Inc. The polka-dotted displays straddling the physical and digital worlds arrive as part of the brand’s second collaboration with the Japanese pop artist, launched 10 years after their first.
The Snapchat lens is designed to recognize famed architecture like New York City’s Statue of Liberty; Paris’ Eiffel Tower and Arc de Triomphe; as well as London’s National Gallery, Tower Bridge, and Natural History Museum; and covers these buildings with the colorful dots quintessential of Kusama’s art style—and, by extension, the high-profile tie-in.
As per Vogue Business, Louis Vuitton used Snap’s ‘Landmarker Lenses’ tool to help identify geographically-specific landmarks and realistically superimpose the architecture with polka dots.
The filter takes Kusama’s paintbrush strokes to far more spots—pardon the pun—spreading beyond the already over-the-top animatronics and dotted stores across the world.
Check out the Lenses below 👇
— Snap Inc. (@Snap) January 27, 2023
London NHM: https://t.co/faBVJlvHC2
Statue of Liberty: https://t.co/5Mg2bYQSB0
London NG: https://t.co/mXklCJ0f6J
Tower Bridge: https://t.co/vmaZXZXcnW
Eiffel Tower: https://t.co/dIYYNeXah9
Triomphe: https://t.co/xtALb0GG38
[via Vogue Business and AugustMan, video and screenshots via Snap Inc.]
