Rihanna Makes First Moves Into Childrenswear With Potential ‘Fenty Kids’ Brand
Rihanna is having a rather busy start to the year. Apart from releasing new tracks and preparing for the upcoming 2023 Super Bowl halftime show, the business mogul is seemingly looking to expand her popular Fenty line.
According to the United States Patent And Trademark Office, the singer recently filed a new trademark for ‘Fenty Kids’, a possible hint that she’s looking to start designing apparel and accessories for children.
The application, which is registered as part of the “goods and services” sector, lists possible products including shirts, snowsuits, tank tops, flip-flops, loungewear, swim caps, and even diaper cloths.
At the moment, not much is known about the new venture, considering Rihanna herself hasn’t commented on it. It wouldn’t be a huge surprise that she’s branching out into kids’ wear, however, seeing as how the new mom recently dedicated her first TikTok to her son.
Rihanna has plans to launch a kids' clothing line.
— Josh Gerben (@JoshGerben) January 27, 2023
The name?
"FENTY KIDS"
Per a trademark filing made on January 20th, @rihanna plans to offer FENTY-KIDS branded:
1. Clothing
2. Swimwear
3. Footwear
4. Baby bibs
... and more 👇#Rhianna pic.twitter.com/nQwL3jMamg
[via Revolt and Highsnobiety, cover image via Asaturjan | Dreamstime.com]
