Sewing machine mainstay Singer and fabric retailer JOANN are chucking paper patterns into the bin and replacing them with a digital lamp that can project your work tight onto your desk.
Ditto, the name of the new joint venture, is revolutionizing the way sewists work by having designs projected rather than printed. The company describes this new system as “the first evolution of paper patterns since their invention in 1860.”
The technology “accurately and easily projects patterns [to give] sewists the ability to customize measurements and modify the designs in just a few clicks—a concept that once seemed impossible," the company adds.
The lamp sits on your desk with a cutting mat below it. Users can then place their fabric on top of this base while projecting the pattern directly onto the cloth to be cut. Budding fashionistas can also find hundreds of different designs on the Ditto website.
Previously, when trying to craft designs, it took hours to ensure everything was accurately measured before being cut and sewn. Now, users can change measurements through Ditto’s app whenever they please. With this, Ditto aims to make sewing more inclusive and accessible to all body types.
For allthe fashion designers and the DIY-lovers out there, Ditto currently goes for US$799. Pre-orders began on February 8, with an official release slated for March 1.