Jameson Debuts ‘Desk Decoys’ That Let You Skip Work On St Patrick’s Day

For Jameson Irish Whiskey, St Patrick’s Day is no doubt the best holiday of the year, and this year, it falls on a Friday—calling for even bigger celebrations as a gateway into the weekend. When better to use the paid time off (PTO) accumulated over the year?

However, a recent survey showed that 61% of workers felt guilty when taking hard-earned PTO days, even though they knew they were entitled to the break. As such, the brand has unveiled ‘Desk Decoys’ that will “stand in” for employees at work, so it appears you’re still there.

“We are introducing the Jameson Desk Decoy: a comical, life-size version of yourself for the office, so the real you can take that planned SPTO and go celebrate St Patrick’s Day—with a Jameson Ginger & Lime—guilt free!” explained Johan Radojewski, Vice President of Marketing.

In a series of spots shot by Lauren Palmigiano, actress Regina Hall shows the different ways in which she makes the most of her days off. She reviews scripts, attends a birthday party, and even poses at a photoshoot while the “real” Regina is decked out in green celebrating the holiday.

Fans can head here to customize their very own Jameson Desk Decoy, retailing at US$17.80 as a nod to the year the brand was founded. Orders will remain open till March 10 to ensure everyone receives their stand-ins in time for St Patrick’s Day.

[via Marketing Dive and Pernod Ricard USA / PR Newswire, cover image via Pernod Ricard USA / PR Newswire]