Apple Illuminates iPhone 14’s Long-Lasting Battery Life In Latest Spot

Apple highlights the iPhone 14’s superior battery life in another installment of its Relax, it’s iPhone campaign, created in conjunction with TBWA\Media Arts Lab.

Shot by director Sam Brown, the advertisement features NHL defender P. K. Subban and former Florida Panthers center ‘Jumbo’ Joe Thornton as they scavenge the region around a frozen lake while using the smartphone’s flashlight.

The thrilling yet humorous short film follows the duo in their mission to find Subban’s missing tooth. When Thornton screams through the blizzard to alert him that he’s found one, it ends up not being the former’s tooth after he tries it on.

Of course, the main point of the entire commercial is to signal to viewers that due to the long-lasting battery life of the iPhone 14, they’ll be able to use its powerful flashlight to continue the search throughout the night.

“Our longest battery life ever on iPhone 14 Plus—for when the hunt is on, and you need it the most,” the brand describes in the video caption.

Take a look at the creative spot below.

[via LBB Online and MacRumors, cover image via Apple Canada]