Patrón Tequila Serves Up Your Dream Cocktail With Its Own AI Art Tool
Are any budding mixologists looking to turn their dream cocktails into a reality? Patrón’s new artificially-intelligent art tool is here to serve them right up.
In a new campaign, the tequila brand has released an AI model that allows enthusiastic bartenders and fans to create images of their ideal drink just in time for National Margarita Day.
The Patrón Dream Margarita Generator will ask customers for their dream destination, favorite ingredient, and garnish for their drink before producing an image of a custom margarita.
D-J Hageman, Vice President of Brand Marketing Patrón North America, says, “Innovation is at the core of what we do at Patrón, and we’re always looking for unique ways to explore new technologies and virtual communities while remaining authentic to our brand.”
AI art has recently been on a roll, creating artwork and controversies as it goes along. With that, Patrón does demonstrate a fun way for fans to interact with a brand while using AI art at its core.
[via Marketing Dive and Patrón/PR Newswire, cover image via Patrón/PR Newswire]
