Polestar Unveils New Design Studio To Mark A New Era Of Its Aesthetic
In a forest near the Polestar global headquarters in Gothenburg, Sweden, sits the brand’s design studio—a brand-new minimalistic, Scandinavian facility that will house up to 120 design team members, led by chief Maximilian Missoni.
According to the automaker, the space was transformed from a historic Volvo facility developed by architects Romaldo Giurgola and Owe Svärd in 1984, now boasting a fully upgraded interior while maintaining the building’s unique character.
Within its confines—which mixes the original 1980s look with a modern Scandinavian aesthetic—the design team will set out to grow the brand’s refreshed design language, as seen in the Polestar Precept and the Polestar 3.
Team members will enjoy a specialist showroom area to show off ideas, a clay working station, a material and color lab, an auditorium, and multiple design studio spaces, offices, virtual reality rooms, and meeting areas.
“It was important to me that we respected the original intentions when integrating our studio into the building. We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character,” said Missoni.
However, while wanting to keep in line with the structure’s history, the Head of Design explained that the space needed to be “a state-of-the-art home” for the burgeoning team.
As such, the studio features the latest equipment team members can use to “produce better results in the most efficient way,” while enjoying picturesque views of the Gothenburg archipelago.
