Toyota Parks AR Showrooms Right In People’s Driveways

Too busy to head down to a showroom to check out Toyota’s new 2023 Crown? Why not take a virtual tour instead?

Toyota and Yahoo are allowing potential new car owners to view the incoming 2023 Crown right in their own driveways via a Says So Much campaign. The out-of-home billboards host a QR code that passersby can scan to take a 360-degree virtual tour of the sedan’s interior and exterior.

Users can walk around the virtual car, sit in the driver’s seat, and even go on a virtual test drive.

Along the tour, there will be “educational hotspots” that you can tap on to learn more about the vehicle.

Yahoo reveals that 80% of car shoppers want to purchase a vehicle online. This new AR activation feeds into the online shopping experience by digitizing the experience of heading down to a showroom without actually going to one. 

“Identifying innovative ways to bring our Digital marketing to life plays a crucial role in our campaign strategies, especially when introducing this new sedan,” comments Angie White, Senior Manager of Media at Toyota Motor North America. 

[via Marketing Dive and Yahoo, images via various sources]