Don’t Freak Out, ‘Ghostface’ Sightings Are Just Part Of ‘Scream VI’ Promo Stunts
Photo 183453046 © David Tonelson | Dreamstime.com
If you think you’ve seen a real-life version of ‘Ghostface’ around your neighborhood, don’t panic (yet). Variety recently reported that Paramount Pictures had launched a viral marketing campaign to promote the upcoming Scream VI with the villain popping up across the country.
As the movie’s release on March 10, 2023 approaches, many sightings have been made of the franchise’s famed slasher, including in Sonoma, New Orleans, and St Louis. Naturally, the internet has compared these encounters with the
evil clowns in 2016.
I was just minding my business https://t.co/aG8bc3J4Cc
— Ghostface (@GhostfaceTalks_) March 1, 2023
However, this time, it seems that the 911 calls were unwarranted and that the Ghostfaces seen wandering around were just actors hired as part of the production company’s attempt at drawing interest before the movie hits cinemas.
Funnily enough, the official Ghostface Twitter account seems to have joined in on the act, commenting on tweets about the mysterious sightings with witty remarks such as “I was just minding my own business” and “I’m watching you.”
I'm watching you. #ScreamVI https://t.co/UANXbT6hlb
— Ghostface (@GhostfaceTalks_) March 2, 2023
The publication noted that this wasn’t the first time Paramount used a similar marketing strategy. Previously, it had created an immersive campaign to promote the psychological horror film Smile, with actors flashing creepy grins behind the home plate at Major League Baseball games.
Uh, welcome to Oakland? pic.twitter.com/Zn6mu45t5P
— SNY (@SNYtv) September 24, 2022
[via Hypebeast and Variety, opening image David Tonelson | Dreamstime.com]
